What is serum? Serum is a skincare product you can apply to your skin after cleansing but before moisturizing with the intent of delivering powerful ingredients directly into the skin. Serum is particularly suited to this task because it is made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients.

We’re all feeling the impact of the haze. Yes, it’s that time of year where the usually clear, sunny skies is shrouded in a thick blanket of gray and acrid haze. At PSI 155, the condition has been labelled as “unhealthy”. We are advised to get masked up, minimize our outdoor activities and chill out indoors with air filters on at full blast. While you may already be well-versed in the lifestyle dos and don’ts on hazy days, you may not be fully aware of the havoc the haze wrecks on your skin since it may not cry out in discomfort as immediately as our throats and eyes do. Let’s see how the haze can be damaging to our skin and simple ways to prevent it.

Overview: High-intensity focused ultrasound (HIFU) is a relatively new cosmetic treatment for skin tightening that some consider a noninvasive and painless replacement for face lifts. It uses ultrasound energy to encourage the production of collagen, which results in firmer skin.

Perhaps even more important than makeup is skincare. It’s not that we don’t love makeup, it’s just that having the best skin is the foundation for flawless makeup. So, the first step of looking more beautiful and perfecting your makeup all starts with taking good care of your skin with the right products.